LibGuides: Marketing Research Guide: Find Reference & Statistics

Online Reference

American FactFinder
From the U.S. Census Bureau: population, housing, economic, and geographic data .
Censtats
Censtats is no longer available from the U.S. Census Department as of January 31, 2017. This link goes to a list of the replacement databases for this information.

Gale Directory Library
The Gale Directory Library hosts a variety of directory products that particular libraries can choose from. Use it to search, sort and export information from both current directory editions as well as prior editions that are maintained as searchable backfiles. Multiple directories can be cross-searched or users can mine individual directories for the particular kinds of data they contain, such as financial information for companies, circulation figures for publications, and much more.
Includes the following reference items for business:

* Brands and their Companies, 2010 33rd Ed.
* Business Rankings Annual, 2010 Ed.
* Business Rankings Annual, 2016 Ed.
* Encyclopedia of Associations: National Organizations of the U.S., 2014 53rd Ed.
* Market Share Reporter, 2010 Ed.
* Market Share Reporter, 2015 Ed.
* National Faculty Directory, 2014 45th Ed.
Gale Virtual Reference Library
A collection of ebooks including subject encyclopedias, handbooks and guides, and covering many subject disciplines in the humanities, social sciences, and science and technology.